Microsoft Advertising Share of Voice (SOV) Data is delayed
At a glance · Microsoft's status
ResolvedLasted 26 h 23 min
- Microsoft says it started
- · on Microsoft Advertising platform health
- First posted
- on Microsoft Advertising platform health
- Ended
- · marked resolved
- Affects
- Microsoft Advertising, Microsoft Advertising API
- Edited
- Not since we first saw it
- Source
- Microsoft Advertising platform health · checked 1 min ago
In short
Microsoft reported degraded service affecting Microsoft Advertising and Microsoft Advertising API, starting 21:02 UTC on 22 Oct. Microsoft marked it resolved at 23:25 UTC on 23 Oct after 26 h 23 min.
Microsoft says
Microsoft's latest update, , in short excerpts.
Starting Oct 22, 2026, at 09:02 PM UTC, Microsoft Advertising Share of Voice (SOV) data may be delayed by up to 25 hours.
Timeline
Times in UTC, Microsoft's own where it gives them.
22 Oct
MicrosoftMicrosoft says it startedon Microsoft Advertising platform health
between Microsoft's stated start and its first public word
23 Oct+5 h 23 min
MicrosoftFirst public postFrom Microsoft's own incident history, before our archive started.
+26 h 23 min
MicrosoftResolved
What Microsoft changed
Microsoft adds updates to its incidents. We save every version (checked every minute) and list what changed. Quotes are short excerpts. The full text is on Microsoft's page.
One version so far. If Microsoft edits it, each change shows here with what was removed and added.
First version we captured ·
As first seen: Fixed · 2 services
- Status
- Fixed
- Services
- Microsoft Advertising, Microsoft Advertising API
- Start time
- 2026-10-22 21:02 UTC.
Seen by us · Microsoft's timestamp · Microsoft's page
Affected services
Official updates
Posted by Microsoft Advertising platform health, newest first. The newest are quoted in their first sentence; the full text of each is on Microsoft's page.
Resolved ·
Our Engineering team has resolved the issue and data has now caught up.
Active ·
Engineering team has been engaged and is working on the issue with priority.
Active ·
Engineering team has been engaged and is working on the issue with priority.
Last updated