Dynamics 365 Customer Insights - Journeys: Create event experience that match your business structure by supporting leads, contacts, or both

Align event registrations with the way your organization manages customer data. By supporting lead-based registration journeys and existing matching rules, you can avoid unnecessary Contact creation, improve data quality, and ensure event attendees follow the same lead management process used across your business.

- Configure event registration forms to create or update Contacts, Leads, or both Leads and Contacts

- Apply existing matching, deduplication, and update rules to event registrations for more consistent and accurate customer data.

- Register attendees without requiring a Contact record, enabling lead-only registration scenarios and sales-driven qualification processes.